What Are Strategic Insights | Observations vs Insights | How to Avoid Bad Creative Insights

Описание к видео What Are Strategic Insights | Observations vs Insights | How to Avoid Bad Creative Insights

Insights are one of the toughest topics to master when it comes to advertising. Typically, they're in the strategist's territory, but as an Art Director, Copywriter, or even an Account Manager, having a solid knowledge of strategic insights will help you IMMENSLY!

Why should creatives care about insights - 00:31
What is an insight - 01:53
Examples of insights - 03:26
How to avoid bad insights / how to tell if an insight is good - 03:51
Observations vs insights - 06:12

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