Track Facebook Pixel Initiate Checkout Event in WooCommerce with Google Tag Manager and DataLayer

Get 95% accurate tracking for your ecommerce store in 7 days:
https://trackingacademy.com/contact/?...

------------------------------------------------------------------------------------------------------------------------------------------------

In this video, Hassan shares a step-by-step tutorial on configuring the Facebook Pixel "Initiate Checkout" event for a WooCommerce store using Google Tag Manager (GTM). Learn how to track user activity from the cart page to the checkout step, optimize your ad targeting, and enhance retargeting capabilities.

Detailed Blog Post: https://trackingacademy.com/blog/wooc...

Download The JSON file of Google Tag Manager https://trackingacademy.com/blog/wooc...

------------------------------------------------------------------------------------------------------------------------------------------------

YouTube Chapters
00:00 Introduction & Video Overview
01:44Setting Up Google Tag Manager in WooCommerce
5:33 Configuring Facebook Pixel Configuration Tag
08:44 Enabling Data Layer Event
11:43 Creating Variables & Mapping Data
16:11 Building the Facebook Pixel Tag for "Initiate Checkout"
19:31 Verification & Conclusion