The Secret to Selling Wine and Spirits On Premise

Being successful selling wine, spirits (or anything else) to on-premise accounts (restaurants, bars, hotels, etc) has nothing to do with your products and everything to do with your dependability, service, and trust. In this video, industry expert Ben Salisbury walks you through HOW to be successful selling wine and spirits to restaurants. The primary audience for this video is wineries, craft distilleries, distributors, and importers. But, this information may be useful for other consumer product vendors trying to sell to restaurants.

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About Ben Salisbury
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.