How to Sell Wine in China

The imported wine market in China has been recovering since 2015, with a two-digit growth in volume and in value. France,Spain, and Italy are still leading Old World wines, while Australia and Chile have the leadership of New World wines. Meantime, it is expected that Eastern European wines disembarking in China, from countries such as Georgia, Moldova, and Ukraine, are also raising sales quickly. As a matter of fact, a total of 22 out of the 28 EU member states were exporting wine to China in 2016.

However, the Chinese wine market is changing at an astounding speed and has become increasingly competitive for EU producers. On the one hand, some countries such as Chile and Australia have reached trade agreements that give their products more favorable positions in the Chinese market in terms of pricing. On the other hand, Chinese consumers’ behavior also changes as millions of the so-called millennials gain the purchasing power with new shopping channels online start to prevail.

To maintain the advantages in China’s wine market, EU wine producers and exporters need to keep a close eye on those changing trends and know how to react.

This webinar will provide you a comprehensive update of the market and help you keep on track. You will get the essential information to develop an effective business strategy and pricing scheme, understand what types of importers you could work with in China and what sales channels are out there.

Agenda

A comprehensive approach to the Chinese wine market
Price formation
Pricing demography of the imported wines in China
Taxonomy of importers
Sales channels
Introducing the Centre’s guideline - How to Start Exporting Wine to China
Bonus: China’s imported wine trade data for the 1st Quarter of 2017
Conclusion

Contact us:
If you have any follow-up questions regarding the topic, please send an email to [email protected] or ASK-THE-EXPERT https://www.eusmecentre.org.cn/expert