Brand Personality: Create A Tangible Personality

Want to know the #1 way to endear your brand to your audience?

Let it all hang out...

Yep.

Bags... boatloads... sh*t-tons of personality.

Now there's a price to pay...

You'll push some people away.

But who cares.

Chances are they would never have been part of your tribe to begin with.

And in exchange...

Those who are pickin up what you're puttin down...

Will become the foundation of your growing tribe of like-minded people.

So follow the lead of @harleydavidson @redbull @dollarshaveclub @oldspice @diesel

Take the filter off your personality...

And let your tribe find you.

#shorts #brandpersonality #brandstrategy101 #brandbuilding

You don't have to write a book to be a brand storyteller.

Here are Eight story principles to connect with your audience.

#1. Highlight their challenges.
When we see our struggles, we self identify
#2. Show understanding.
When we feel understood, we lower our defenses.
#3. Support their beliefs.
When our beliefs are validated, we feel conviction.
#4. Honor their values.
When we see our values and others, we feel connected.
#5. Turn up emotions.
Our emotional brain influences most of our decisions.
#6. Use detail generously
Granular detail lights up our sensory system.
#7. Demonstrate transitions.
We're more likely to trust the path. If we're shown the path
#8. Celebrate successes,
we're encouraged by the achievements of people similar to us.

You don't need to be a novelist to leverage brand story.

The storytelling principles, we'll hook your audience in.

Save them for your next branding project.

Follow for more branding tips.

#shorts #brandstorytelling #brandstrategy #brandstory

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