[Tutorial] How to create marketing attribution data with UTMs

Описание к видео [Tutorial] How to create marketing attribution data with UTMs

Most marketers profoundly underestimate UTMs. The CMO is desperate for attribution data, but writing/inserting UTM codes is usually a chore relegated to junior marketers. Training is breezy. Naive managers don’t fully understand the value.

In this tutorial:
Understand the importance of UTM attribution data
Where to use UTMs
What each UTM parameters means
Why and how to create a UTM builder
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Learn about Sponge.io: https://sponge.io/
Read the full blog: https://sponge.io/template-utm-builde...
How to Capture URL Parameters in Marketo: https://sponge.io/how-to-use-cookies-...
[Salesforce Package] Stamp UTM Parameters on Campaign Members: https://sponge.io/salesforce-package-...

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