Google Ads Placement Targeting

Google Ads placement targeting has changed a few times over the past few years. This video will cover the placement targeting options you can choose for Display or YouTube Network campaigns. But we really want to focus on the differences between how placement targeting works between the two networks. We'll also cover how it's possible for your ads to appear in way more locations than the placements you select and how you can try to work around this issue.

0:30 - Campaign Types that Allow Placement Targeting
0:54 - Creating a New Display Campaign for Targeting Placements
1:38 - Creating a New Video Campaign for Targeting Placements
2:06 - Biggest Difference Between Display and Video Campaigns for Placements
3:43 - A Note About Layering Different Targeting Options with Placement Targeting
4:52 - How to Add Placements to Your New Campaigns
6:02 - Targeting Specific Placements by Website or Video ID
6:57 - Targeting Video Lineups on YouTube & Video Partners
9:03 - Using Website Placements for Display & Video Campaigns
10:19 - Apps & App Categories Availability with Placement Targeting
12:12 - How Optimized Targeting Interplays with Placement Targeting
13:06 - Reviewing the Placements Your Ads Were Shown On

#googleadsplacementtargeting #youtubeadsplacementtargeting
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