5 Tips on How to Create a Great Brand Voice & Tone | Salesforce on Salesforce

Brands are the new thought leaders. A great voice and tone differentiates the best of them. Learn how we at Salesforce work on getting our voice and tone right and how to start YOUR OWN voice and tone program with 5 quick tips from Chris Duarte, SVP Trailhead Content.

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Learn More on Trailhead: https://trailhead.salesforce.com/cont...
Read More: https://salesforce.com/blog/create-vo...

0:00 - What is Salesforce on Salesforce?
0:36 - The Importance of voice & tone
1:50 - Tailoring tone for different audiences and situations
2:36 - Tip #1: Simple and memorable brand guidelines
3:27 - Tip #2: Create a library of samples
4:10 - Tip #3: Publishing voice & tone guidelines
4:55 - Tip #4: Collaborating with content creators
5:41 - Tip #5: Retire “bad” content

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