Set Up Your Shopify Cart View Event with Google Analytics 4 and Google Tag Manager

Blog post for more details and tips: https://trackingacademy.com/blog/shop...
Hey friends! 👋 Are you ready to track your Shopify cart like a pro? In this video, I'll show you how to set up the view cart event for Google Analytics 4, so you can see exactly what's hopping into carts on your store! 🛒💨

We'll start by setting up the basic Google Analytics tags and then dive into writing the script for your Shopify store to capture those important cart views. Don't worry; it's easier than you think! And to make sure everything's running smoothly, we'll do a test conversion together. 🧪✅

By the end of this video, you'll be all set to track and analyze your customer's cart interactions! So grab a snack, head over to your computer, and let's get started! 🍪💻

Chapters:

0:00 Intro & Overview 🎬
0:32 Setting Up Base Configuration Tag 🛠️
1:00 Finding Your Measurement ID 🔍
1:28 Creating Variables in GTM 📊
2:01 Google Tag Configuration Settings 🏷️
3:00 Writing the View Cart Event Script 📝
4:00 Editing Shopify Theme Code 👨‍💻
5:00 Debugging with GTM 🐛
5:47 Creating GTM Triggers & Tags 🔫
6:02 Finalizing Event Parameters 🎯
7:00 Testing & Verifying the Setup ✔️
8:00 Publishing GTM Container 🚀
9:00 Wrap Up & Next Steps 📦