Intro to Concepting | How to Start Creative Concepts for Copywriters & Art Directors in Advertising

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Описание к видео Intro to Concepting | How to Start Creative Concepts for Copywriters & Art Directors in Advertising

Concepting is one of the most important parts of being a Copywriter or Art Director in advertising. But for newbies, it can feel a little intimidating to get started! In this series, I'll walk you through my own concepting process and explain all kinds of techniques for coming up with unique creative ideas.

What is concepting - 0:21
What to do before kickoff - 01:19
What to do during kickoff - 02:41
What to do after kickoff - 03:12

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