EGN Podcast: Maria von Scheel-Plessen, Senior Marketing Executive, on evolution of retail

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape.

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Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail. She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies.

Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship and empowerment.

Furthermore, deep dive into the strategies that drive successful e-commerce and omnichannel operations, emphasizing the integration of online and offline experiences to meet consumer needs.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

00:00 - Introduction
01:56 - Maria’s Background
04:34 - Evolution of E-Commerce and Consumer Behavior
09:38 - Key Takeaways for Begginers
11:30 - Touchpoints with International Customers
13:35 - Social Shopping and Live Shopping Trends
15:32 - Success Recipe of Successful Campaign
18:07 - The Importance of Purpose and Sustainability in Brands
22:05 - Rise of Secondhand Market and Cross-Generational Products
24:50 - The Role of Niche Influencers in Marketing
27:52 - The Sense of Community
29:29 - Creating Personalized Customer Experiences
32:10 - Future of High Street Shops and Omnichannel Strategies
35:04 - The Personalization in Communication
37:15 - Impact of AI on E-Commerce
40:25 - Maria's Personal Career Journey and Leadership Tips
44:45 - Conclusion and Closing Remarks

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