4 Characteristics of Good Advertising Copy | Intro to Creative Copywriting for Advertising

Refining your taste is a super important part of becoming a good copywriter. So, you'll want to start looking at your advertising copy with a careful eye to decide if it's actually good or if it needs more work. In this video, I go over the four characteristics that all good ad copy shares and show some examples of ads that meet the criteria.

In this video:
0:00 Intro to great copy
0:21 The 4 characteristics of good copy
0:38 Good copy is clear
1:17 Good copy is intriguing
1:37 Good copy is evocative
2:00 Good copy is compelling
2:52 Examples of ads with good copy
5:45 How to get better at identifying good copy

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