How to set up server-side Google Ads conversion tracking [Step-by-step guide]

Server-side GTM allows you to transfer your Google Ads conversion tracking tags from the webpage to the server. This shift helps improve page load times and enhances the accuracy of conversion tracking. By moving Google Ads tag to the server, the amount of code running on webpages is reduced, which can alleviate performance issues, especially for slower internet connections.

=== CONTENT ===

00:00 - Intro
01:13 - Conversion Linker setup
01: 32 - Google Ads Remarketing setup
02:23 - Google Ads Conversion Tracking setup
04:42 - User-Provided Data configuration
07:30 - Testing the setup

=== LINKS ===

◆ Stape Server GTM App for Wordpress: https://wordpress.org/plugins/gtm-ser...
◆ Detailed article on Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-con...

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/g...
What is server-side tracking?: https://stape.io/blog/what-is-server-...
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-g...
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-g...
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-con...
Facebook CAPI: https://stape.io/blog/how-to-set-up-f...

=== CONNECT with stape.io ===

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✭ Community: https://community.stape.io/

#gtm #stape #googleads #googletagmanager #tracking