What is Lead Scoring | Marketing Analytics for Beginners | Part-14

In Google Analytics, lead scoring is a method to rank prospective customers against a scale that represents their perceived value to an organization. Organizations employ marketing strategies to generate leads, such as inbound marketing. However, not every lead that is generated acts in an intended way.

This video talks about the diverse types of leads and how they are related to each other. Furthermore, it talks about different ways organizations can segment their customers. We answer questions such as: What is a lead score? When are people considered as leads? What are the distinct types and stages of leads? What is a buyer's persona? How can you segment your customers? What are the different types of lead nurturing strategies? How can lead scoring be used to benefit an organization?

Table of Contents:
0:00 – Introduction to lead score
0:40 – Types of lead
1:39 – Buyer's persona
2:16 – Why should organizations invest in automation?
2:37 – How many lead nurturing strategies exist?
2:44 – Aligning Sales and Marketing Strategies
2:56 - Lead Scoring Strategy
3:17 – Leverage targeted content
3:00 – Nurture Leads across Multiple Channels
3:00 – Engage with leads multiple times
3:00 – Outro

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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