What Is Differentiated Marketing? (Nike Strategy Example)

Learn what differentiated marketing strategy is and how Nike use it to appeal to specified market segments.


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Next you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pro and cons impact brands.
Then we’ll quickly look at the difference of differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the nike differentiated marketing example.

Next you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process.

0:00 What Is Differentiated Marketing? (Nike Strategy Example)
1:01 What Is Differentiated Marketing?
2:05 Pros And Cons Of Differentiated Marketing
3:12 Differentiated Vs Undifferentiated Marketing
3:45 Examples Of Differentiated Marketing Strategy
4:18 Nike Differentiated Marketing Example
4:56 How To Create A Differentiated Marketing Strategy?
5:32 Step #1: Define Your Audience Segments
6:09 Step #2: Understand Each Market
6:40 Step #3: Create Unique Offers For Each
7:24 Step #4: Define A Marketing Plan For Each Offer

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