EGN Podcast: Caroline Renée Kroll, CEO and Co-Founder of Nø Cosmetics, on building a beauty brand

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

In this episode, your host Efe von Thenen sits down with Caroline Renée Kroll, the CEO and Co-Founder of Nø Cosmetics, a rising conscious beauty brand.

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  / caroline-renée-kroll  

Listen to Caroline’s journey from her student years to becoming a Forbes 30 Under 30 Europe honoree. She discusses the story behind Nø Cosmetics and its mission to create affordable, and high-quality skincare products.

Caroline talks about how her background influenced her entrepreneurial path and the challenges and successes of launching a beauty brand at a young age.

Delve into Nø Cosmetics’ marketing strategies, including their use of social media and traditional channels. Caroline explains the brand’s unique approach to sustainability, inclusivity, and transparency, and offers tips for aspiring entrepreneurs about career and on dealing with imposter syndrome.

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00:00 - Introduction
01:55 - Caroline's Background
04:18 - Founding No Cosmetics
05:31 - Brand Philosophy
07:42 - Product Range
10:03 - Role of Drugstores
12:48 - Expanding to Other Retailers
14:33 - Impact of the Pandemic
15:09 - Sales Channels and Revenue
17:00 - E-commerce Challenges
17:42 - Differences in Customer Behavior
18:15 - E-commerce Mistakes
19:23 - Building the Online Shop
19:57 - Marketing Strategies
20:34 - Social Media Presence
21:49 - Advertising Channels
22:23 - Live Shopping Concept
23:25 - Importance of Physical Presence
23:59 - Handling Competition
25:10 - Target Audience
26:12 - Favorite Products
27:38 - Black Friday Strategy
29:56 - Consumer Expectations and Trends
31:18 - Commitment to Vegan Products
32:27 - Impact of Asian E-commerce Giants
34:07 - Scalability of Business Model
35:09 - International Expansion Plans
36:54 - Mistakes and Lessons Learned
38:26 - Celebrating Failures
39:56 - Tips for Entrepreneurs
43:00 - Dealing with Impostor Syndrome
46:17 - Influence of Social Media
47:26 - Transparency and Failures
48:58 - Handling Criticism, Authenticity and Growth
52:05 - Conclusion

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